State of survival ads 20222/20/2024 For example, the strategy genre was among the top three genres on four ad networks from this list (MoPub, Facebook, AdMob, and YouTube). However, we also see a high SOV coming from mid-core games. Hyper-casual games are the most popular on TikTok and Instagram. Puzzle games are on the top on three ad networks – MoPub, Facebook, and AdMob. Here’s which genres are popular on social media networks and ad networks with a more even gaming and non-gaming share of voice. In the following section, you’ll find out which ad networks are popular among different gaming genres. iOS Share of Voice Among Game Advertisers by Game Genre The State of Mobile Game Advertising: Game Genre Trends However, compared to 2018, it’s obvious that banner ads have been used less and less each year on these two ad networks. Some SOV in 2020 came from this format on Facebook and YouTube. On Unity and Chartboost, no SOV came from banner ads. When it comes to banner ads, they seem to be the least popular ad format. Vungle is the ad network that had the highest share of voice from playable ads in H1 2020 (almost 50 percent). This comes as no surprise, as video ads have proven to be the most effective ad format for advertising mobile games.įullscreen ads accounted for the majority of the game share of voice on MoPub (more than 80 percent in H1 2020). On Unity, Chartboost, Facebook, and AdMob, more than 70 percent of the share of voice came from video ads in H1 2020. Overall, video ads seem to be the most popular choice for most ad networks. Android SOV Among Ad Networks by Ad Type in the US
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